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In previous articles, the importance of providing a variety of banner sizes and making banner content sharp and relevant were discussed. Here we will look at the secret weapon you should not ignore...
Many merchants seem blissfully unaware of the potential of 'alt tags', as the little pale yellow rectangles with text in them, or 'tool tips' that come up when your mouse passes over a graphic are called.
When a graphic fails to load, or the site visitor browses with the capacity to view images turned off, for speed or because a particular firewall is in use that refuses to show images, the 'alt' text appears in the space that should have been occupied by each image, assuming that someone has input some text...
The same 'alt' text, as it appears when the cursor pauses over a graphic, is also commonly used by web surfers as an aid to deciding whether a 'thumbnail' image is worth clicking on to see the enlargement.
Supplying banners without any 'alt tags' at all is a bad idea because it encourages affiliates to choose between leaving them that way and being penalized by some search engines as a result, or typing in whatever text seems expedient.
Equally, it is a sloppy and unprofessional practice to supply banner links to affiliates that include alternative text content such as: "120x60-springcol-03" or "Banner56098347".
Either the affiliate will leave it as it is and visitors who are about to click on the banner may be put off doing so by the appearance of what may be interpreted as sinister code, or the affiliate will replace the text with whatever he or she thinks is appropriate. If you are lucky and the affiliate has the time, can spell and write reasonably pertinent copy, all is well. If not...the fault lies more with the originator of the unmarked or badly marked banner than the end-user.
When you think about it, the existence of the 'alt tag; is a huge opportunity to add a sales message that would never fit on the graphic itself. You can capitalize on this inbuilt resource, as some of your competitors are already doing, or risk having the message of the banner itself diluted by the contents, or lack thereof, of your alt text captions.
Seasonal graphics are another important weapon and we are not just talking about the most obvious events either but, whilst we are mentioning them, there is no harm in having a seasonal banner that remains the same for years – provided there is nothing to identify the banner as specific to one year.
Instead of trying to think up a new Valentine’s Day or Christmas banner every twelve months and creating something that is not particularly attractive, pick a design that works and stick with it, by all means. It is not every merchant who can afford to spend a fortune on such things and it isn’t strictly necessary either. At LWA Malls - http://www.linnetwoods.com/malls/ - for example, it is noticeable that a great many people like the traditional and comforting seasonal images best.
People’s lives contain other seasons, apart from the universally-timed ones. Consider banners that catch the attention of people who have just been promoted or started their retirement or celebrated their tenth year in business or any one of a large number of milestones shared by a large number of people. Identify ‘seasons’ that bring people to your store and make banners that will help affiliates guide visitors enjoying those same seasons to your online presence.
In conclusion: Make the effort to provide good-looking banners in a wide range of sizes to your affiliate partners; keep your website address off banners and the contents of text links and don't forget to make the most of the advertising oppportunity provided by those 'alt' tags.
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1. Losing weight at a rapid rate (among people not being on a diet), gasses, discomfort, digestive disorders, anorexia, recurring diarrhoea, constipation – are the symptoms occurring most frequently in case of lung, stomach, kidney and large intestine cancer. If accompanied by a feeling of weakness, it can be a sign of blood loss or lack of proper elements building it.
2. Pain of unknown cause – long-lasting stomach-ache can be the symptom of large intestine cancer, lumbalgia can be the sign of kidney cancer, pain in the chest can result from lung cancer. Bone aches can be caused by metastasis.
3. Haemoptysis, long-lasting hoarseness (over 3 weeks), persistent cough or change of its character – can be caused by lung or larynx cancer.
4. Change in colour of moles and warts, ulceration and itching, ulceration of open wounds, burns and scalds can be the signs of skin cancer.
5. Excessive production of urine, backlog of urine, painful urinating, slow, time-consuming flow of urine, lumbago as well as backache can be the signs of prostate cancer.
6. Pain, vertigo, nausea, sight distortions (oversensitized sight, astigmatism), hearing impediment, upset balance and mental disorders can result from brain cancer.
7. Swallowing difficulties – can be a symptom of throat, larynx, oesophagus and stomach cancer.
8. Feeling of fullness in epigastrium, aches and digestive disorders – may be due to stomach cancer and other kinds of alimentary canal cancer, sometimes ovary cancer.
9. Blood in faeces, black faeces, alternating diarrhoea and constipation, mucus in faeces, narrow (pencil-like) faeces – are the symptoms of alimentary canal cancer, especially of large intestine and rectum.
10. Blood in urine (without the symptoms of urinary tracks inflammation), dysuria (compulsive urination, difficulties in urination) – can accompany the urinary tracks cancer.
11. Improper bleeding from the genital tracks, pink or dark-red vaginal discharges, hypogastrium and lower limbs ache can be the signs of vagina, uterine cervix and uterus cancer.
12. Marks on skin and mucosus membrane (lips, oral cavity, genitals): not healing ulceration, change in mark’s appearance, occurrence of new skin marks of some specific features (irregular distribution of pigment, vague line between the mark and healthy skin, quick growth of the marks, bleeding, dripping).
13. Breast tumour (by approximately 15% - 25% can be impalpable), ulceration, the retraction of nipple, asymmetrical nipples, change of size or the shape of a nipple, its swelling and the marks around it, enlargement of lymphatic glands in the armpit, extension of veins in the breast skin, ulceration of breast skin, shoulder swelling, flat efflorescene in case of the so called advanced inflammation nipple cancer – are often the symptoms of breast cancer.
14. Fever, tiredness, bones and joints ache, inclination to temporary anaemia and bleeding, impalpable tumour of abdominal cavity, as a result of spleen enlargement, that can be detected in gastro-bowel test.
15. Pain and pressure in the upper right part of stomach, tiredness, anorexia and at a further stage of rhe disease a palpable tumour in the upper right part of stomach, inclination to jaundice and bleeding can be the signs of liver cancer.
Copyright 2006 Radoslaw Pilarski
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She is an evergreen who feels at home way up high on the African continent, any place 3,000 feet or higher. She first gained the respect of European travelers when they learned from African tribes that she cured “old man's disease.” And, she can help stop hair loss.
Her formal name is Pygeum Africanum, a member of the Rosaceae family. Her bark has been used in Europe since the early 1960's for men who have BPH, Benign Prostate Hyperplasia, or enlargement.
Oh, yes, let us mention that she is pedigreed, at up to 150 feet tall. Many double-blind studies have proven her effectiveness in the treatment of BPH. But she hasn't been tested yet for her effectiveness in correcting Hair Loss. It looks like the scientific community has been a little slow to pick up on the possibility of her likely effectiveness in stopping hair loss.
Alternative medical practitioners are now procuring her bark extract and adding it to their purely natural treatments for hair loss in men. They are getting good results.
How can it possibly be that every natural herbal drug that is effective in the treatment of BPH will be equally effective in treating Hair Loss?
Well, it might not possibly be. But it might. And the reason this ingredient might work to stop hair loss is strictly a chemical performance on the part of the African Plum Tree. She is complicated, no surprise. And her mechanism can inhibit DHT, dehydrotestosterone, which is a cause for Male Pattern Hair Loss. Although her pattern of effectiveness is “unclear,” it is also real.
Here is how she works: the active constituents, or ingredients in her bark extract include a fairly powerful measure of Phytosterols. These inhibit the production of prostoglandins that cause BPH, the prostate ailment. But wait, there's a connection coming up.
She reduces Prolactin levels and reduces the accumulation of Cholesterol in the prostate, the very cholesterol that increases binding sites for DHT. Could that be DHT anywhere it decides to form and wreak havoc?
Yes, it could be. It happens this way with other treatments for the enlarged prostate, “the old man's disease” the African tribes spoke of.
Laboratory drugs and some natural ingredients grown from Mother Earth have reduced cholesterol and dismantled the binding sites for DHT, which are, in some cases, the hair follicles and roots. This is the case in many examples of Male Pattern Hair Loss.
When you order this natural drug to treat your hair loss, consider it an experiment that could work to your advantage. The brightest thing you could do is search for an innovative hair loss complex that has Pygeum Africanum coupled with some other herbal ingredients for greater effectiveness.
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The greatest source of discomfort for cyclists is the nose of their bike seat pressing on nerves and soft tissues. For men, this pain brings the additional worry of impotence. Impotence is caused by nerve and artery damage. Exercising regularly helps to keep arteries healthy, so bicycling helps prevent impotence, as long as it does not damage the local arteries and nerves.
Recent studies show that three percent of regular male bicycle riders become impotent, and virtually all of them felt pain or numbness before the problem occurred. When a nerve is pinched or the blood supply is shut off to the penis, a man feels numb. Men who ride with conventional bicycle seats and do not feel numb are not likely to be at risk. If you feel no discomfort when you ride, keep on riding and stop worrying. If you feel numbness, get a new seat.
Half of the penis is inside the body and the main blood supply comes from the area just behind the scrotum and in front of the rectum. So bicycle seats that press on that area can cause impotence, while those that do not have a nose and have a widened area to hold your weight on your sitz bones should prevent the problem. Some entrepreneurs developed seats that have holes in the middle. Their theory is that if there is no pressure behind the scrotum, there will be no numbness. However, no good studies show that these seats prevent numbness and therefore prevent impotence, because the nose in front of the hole still exerts pressure on the nerves and arteries. They may make the problem worse because the pressure on an area increases as an area deceases. Making a hole in the middle decreases the surface area of the saddle and therefore increases the pressure on the arteries and nerves.
The best way to avoid pressure on the arteries that carry blood to the penis is to use a saddle without any nose. I use a rectangular-shaped seat with rounded edges in the front, called The Seat by Ergo. Similar designs are available from The Solution Bicycle Seat, Easyseat, Spongywonder and Spiderflex brands. The Seat is wide enough to allow me to put my weight on the sitz bones of my pelvis instead of my crotch. I never suffer numbness and don't worry about impotence, but it doesn't work for everyone. Racers need to have a bicycle seat nose between their legs to help control the bicycle with their legs, but if you have no need to ride with both hands off the handle bars at the same time, you should be able to use a nose-less seat. Nose-less seats force you to bend forward. To keep yourself from falling, you have to hold yourself up on your handlebars. This puts a lot of pressure on your shoulders arms and hands, so you must strengthen your upper body and change positions often.
Other tips for comfort in a bicycle seat include:
1) Avoid seats with excessive padding. The greater the padding, the deeper you sink into the saddle and the more likely you are to feel numbness.
2) Use gel saddles. They are not too hard and not too soft.
3) Never tilt the saddle nose upward. The seat should be level or angle downward slightly.
4) Set your handlebars higher so that you do not have to bend forward. The lower you bend, the greater the pressure on your perineum.
5) Ride a more upright position. However, this increases wind resistance and will slow you down.
6) Change positions often as you ride.
7) Wear thin padding in your pants. Most good bicycle pants come with form-fitted chamois padding.
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Zoonoses is the term applied to a grouping of diseases that are transferable from canine/feline to human. Basically, these diseases fall into three groupings based on their means of transmission. This also groups these, ideally, in the means of treatment and control. The three groupings of diseases are as follows -diseases spread through :1) urine or feces, 2) hair and skin contact, or 3) bites and scratches.
Zoonoses - Spread through Urine or Feces
Hookworms
Hookworms enter the German Shepherd's body in the area that directly comes in contact with the feces-contanimated soil. Seen more commonly in the South, these parasites are unsuited to ideally live in human beings. Traditionally they die after crawling several inches underneath the surface layer of the skin. Inflammation usually occurs as a result of these parasites in humans and causes a condition called “creeping eruption” which may last several weeks or months depending on its severity.
Leptospirosis
German Shepherd's may come in contact with this disease through swimming, drinking, licking their fur, or by eating food contaminated with animal urine. Many animals may carry this, though rats are most often the culprit.
This zoonoses symptom in humans include flu-like including chills, body aches, vomiting, fever and headache. Sometimes kidney damage may occur or the membranes covering the spinal cord or brain may become inflamed. This disease is not usually fatal though it does make its host miserable for weeks at a time.
Roundworms
If these parasites are swallowed by humans they migrate into the body tissues and may cause damage, including symptoms of fever and liver enlargement which can last up to a year in length including symptoms of fever and liver enlargement which can last up to a year in length.
These parasites are most commonly found in small children (2-4 yrs. of age) who mistakenly swallow the eggs and become infected. Children playing in an area in which an animal has defecated in the past, who do not wash their hands after coming in contact with the eggs and inadvertently sticks their hands into their mouth are the most common receptors of roundworm. Only rarely fatal, the disease is traditionally mild though it may be long lasting.
Tapeworms
Tapeworms can easily be ingested by any German Shepherd who swallows a flea carrying the infected form when biting at or chewing their coat. Children may get it virtually the same way- minus the coat chewing.
Tapeworm infestation in humans this way is actually quite rare when compared to infestation from eating undercooked pork or beef.
Toxoplasmosis
Rarely this may cause death in humans since most people develop a resistance to it during normal exposure. It can cause many types of birth deformities in children born to mothers who have been infected for the first time without having developed an immunity before becoming pregnant. Most commonly this is “picked up” through contact with infected cat feces or in contact with contaminated soil.
Zoonoses - Prevention of Waste Transmitted Diseases
There are a few basic precautions everyone should take to prevent transmission of any of the above mentioned diseases - zoonoses. First, clean up all pet droppings and wash your hands each time you any come in contact with contaminated soil. It is extremely important to teach children these steps. Also, if your German Shepherd has gone wading or swimming in any water which may have become contaminated with animal urine, bathe it at once when you return home.
Zoonoses - Spread through Skin/Hair Contact
Fleas
Fleas prefer feeding on your German Shepherd though they will not turn up the chance of of making an occasional meal on humans as well.
Ringworm
Most commonly found in children (though anyone may be infected), this disease is caused by a skin/hair eating fungus which first appears on people as a round, red, scaly area. It grows outward in a circular formation and is the most common fungal disease currently reported.
Rocky Mountain Spotted Fever
Tick borne, this disease or Zoonose can cause symptoms such as fever, chills and headache though it is not usually fatal. Symptoms may last many weeks and it can be treated with antibiotics.
Most commonly this disease is transmitted through the bite of an infected tick. Also, you may become infected while pulling a tick off your German Shepherd. It is best to wear gloves when removing ticks.
Scabies
The less commonly found version of mange (as opposed to the demodetic version), this may still cause intense itching, irritation and thickening of the skin. Animal mange may live in human skin though it cannot reproduce there. Humans have their own version of the scabies mite.
Zoonoses - Prevention of Skin/Hair Contact Diseases
Overall, proper nutritional care and health of your German Shepherd is the best defense against the chance of your dog harboring any of these diseases.
Frequent grooming and herbal repellents are good choices in combating most of these diseases or Zoonoses before they become major. Stress, roaming and contact with other dogs are the three most common points of transmission among the previous diseases.
Wash your hands after dog contact and minimize contact with any infected pet until the problem is cured.
Zoonoses - Diseases Caused by Bites and Scratches
Cat Scratch Fever
Some people will develop a fever, enlarged lymph nodes and malaise near the area of a bite or scratch from a cat a few weeks after the occurrence. Though not fatal it can be very uncomfortable and can be followed by complications. Infected cat bites may become infected with an entirely different bacteria though the symptoms are similar.
Probably best, is to thoroughly wash an area bitten or scratched by a cat and to clean it liberally on a frequent basis to prevent, hopefully, infection.
Rabies
Virtually 100% fatal once the clinical symptoms appear, this disease is carried by a virus transmitted through the saliva of an infected biting animal. Symptoms include frothing at the mouth, extreme behavioral/personality changes and convulsions which usually ends in the aggressive, staggering and bleary- eyed condition.
If you happen upon an animal showing any of these disease symptoms, get away from it as quickly as possible and call your nearest animal control unit. If by chance you are bitten, try to follow it to where it lives (if it is a stray) so that the proper officials may capture it for testing. If you do kill it, do not injure the head as this will be needed for verification. Also, if you are bitten by an animal exhibiting any of the symptoms above, thoroughly wash out the wound as quickly as possible and contact your personal physician immediately. Overall, your chances of getting rabies are rare though you can never be over cautious.
Zoonoses - Prevention of Bite and Scratch Transmitted Diseases
Best advice, keep your dog in tip-top physical condition through exercise and proper nutrition to reduce its chances of picking up any diseases or parasites from less healthy animals. Also, try to minimize your pets contact with wild animals or sick pets.
